设计师：林琳

该海报从中国的国宝熊猫入手，希望唤醒人类不要盲目开发破坏生态资源，提醒大家保护动物也是在保护人类。设计师通过格式塔心理学让人们在观察海报时在内心构建完形主义，以黑白两色传递震撼，这也刚好是熊猫的颜色，接着人们会注意到象征破坏的场景——化为挥着铁锹的人们和推土机迎面而来。设计师巧妙的运用剪影重新组合，简单的设计语言更容易被识别和传播。

The poster starts with China's national treasure, the giant panda, hoping to awaken people not to blindly develop and destroy ecological resources and remind everyone that protecting animals is also protecting ourselves. The designer utilizes Gestalt psychology to construct gestalt theory in the audience's hearts when perceiving the poster. It expresses a shock in black and white, which also happens to be the giant panda's color. Then people will notice the scene symbolizing the destruction——people with shovels turn into eyes and bulldozers turned into noses and mouths are coming. The designer smartly uses the silhouette to reassemble, and the simple design language is easier to recognize and spread.

熊猫被誉为“活化石”和“中国国宝”，因其憨态可掬的外形备受欢迎。本次设计从熊猫入手，希望唤醒全世界的人类不要过度开发资源，保护生态环境的同时也是在保护人类。该设计首先要结合熊猫的特点，不论是从熊猫的外形状态还是颜色都需要与整体相协调。首先看到的是熊猫头部剪影，黑白的颜色搭配符合熊猫颜色，接着注意到头部细节：人们挥着斧头、拿着铁锹，在推土机的轰鸣声中，仿佛正朝着我们过来。
The giant pandas are known as "living fossils" and "China's national treasures," and they are very popular because of their cute appearance. This design starts with the pandas, hoping to awaken people all over the world not to overexploit resources and to protect the ecological environment while also protecting ourselves.
Firstly, the design combines the characteristics of the giant panda. And the appearance and color must pay attention to the utility of the overall style. People will first see the silhouette of the panda's head, and the black and white color matches the panda's color. Then the details of the head appear: people waving axes and holding shovels, amid the roar of bulldozers, they seem to be moving toward us.

在海报设计中运用格式塔原理，促使人们在看到熊猫头部剪影时自动构建熊猫完形，各个元素的表达直接、更具冲击力。
The post design uses Gestalt theory to allow people to automatically construct the panda's gestalt when they see the silhouette of the panda's head. The expression of each element is direct and more impactful.

在海报设计上，无论是颜色还是图形，最简约有效的表达是每一个设计师追求的。视觉传达不同于文字传达，需要让人看到的第一眼就能明白海报所要传达的中心思想并让人产生思想上的共鸣。如何用最简单的视觉语言去传达深层次的含义是该设计的难点。利用图形重构的方式展现人类、铁锹、斧头、推土机等元素，达到多层次的融合，使海报更易被识别，有利于传播。
Whether its colors or graphics, the most simple and effective expression is every designer's pursue in poster design. Visual communication is different from textual communication, for it requires people to understand the central idea of the poster at first glance and resonate with the thoughts. The tricky part of the design is how to use the simplest visual language to convey deep meaning. The use of graphic reconstruction shows elements such as humans, shovels, axes, bulldozers, etc. To achieve multi-level integration, making the poster easier to identify and spread.

为减少碳排放，主要以电子海报形式在互联网传播，减少纸张的浪费，少量制作可回收的背胶贴纸及相纸打印海报。
To reduce carbon emissions,mainly distributed on the Internet in electronic posters, reducing paper waste, and producing a small amount of recyclable adhesive stickers and photo paper printing posters.

◆中山日报新媒体中心
◆来源：林琳
◆编辑：岑文声
◆编审：彭晓剑